Assessing the Impact of Marketing and Advertising as Strategic Approaches to Eurocities Development: an Iberian Case Study Approach

AuthID
P-00X-NCZ
9
Author(s)
Castanho, RA
·
Vulevic, A
·
Cabezas, J
·
Fernandez Pozo, L
·
Kurowska Pysz, J
Tipo de Documento
Article
Year published
2023
Publicado
in EUROPEAN JOURNAL OF INTERNATIONAL MANAGEMENT, ISSN: 1751-6757
Volume: 19, Número: 1, Páginas: 58-91 (35)
Indexing
Publication Identifiers
SCOPUS: 2-s2.0-85144418471
Wos: WOS:000893625800003
Source Identifiers
ISSN: 1751-6757
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