Micro, Macro and Mega-Influencers on Instagram: The Power of Persuasion via the Parasocial Relationship

AuthID
 P-00X-T5S
2
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Tipo de Documento
Article
Year published
2023
Publicado
in JOURNAL OF BUSINESS RESEARCH, ISSN: 0148-2963
Volume: 158, Páginas: 113708 (10)
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Scopus®
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Publication Identifiers
SCOPUS: 2-s2.0-85147317212
Wos: WOS:000961157600001
Source Identifiers
ISSN: 0148-2963
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