When in Rome, do as the Romans Do: Can International Marketing Adaptation Improve the Association Between Servitization and Profitability?

AuthID
 P-00X-TJH
3
Author(s)
Patel, PC
Document Type
Article in Press
Year published
2023
Published
in JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, ISSN: 0885-8624
Indexing
Wos®
Scopus®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85146312014
Wos: WOS:000913107200001
Source Identifiers
ISSN: 0885-8624
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