The Trend of Omnichannel Trade Fairs. Are B2B Exhibitors Open to This Challenge? A Study on Portuguese Exhibitors

AuthID
 P-00X-WPA
3
Author(s)
Silva, PM
·
Tipo de Documento
Article in Press
Year published
2023
Publicado
in JOURNAL OF BUSINESS-TO-BUSINESS MARKETING, ISSN: 1051-712X
Volume: 30, Número: 1, Páginas: 15-31 (17)
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Publication Identifiers
SCOPUS: 2-s2.0-85147696806
Wos: WOS:000928875800001
Source Identifiers
ISSN: 1051-712X
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