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Exploring the Mediating Role of Marketing Planning in Enterprise Marketing Capabilities
AuthID
P-00X-WRK
6
Author(s)
da Fonseca, JS
·
Dias, Á
·
Pereira, L
·
da Costa, RL
·
Gonçalves, R
·
da Silva, RV
Document Type
Article
Year published
2023
Published
in
International Journal of Business Environment,
ISSN: 1740-0589
Volume: 14, Issue: 1, Pages: 15-36
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Scopus
®
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Metadata
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Publication Identifiers
DOI
:
10.1504/ijbe.2022.10047754
Scopus
: 2-s2.0-85147519322
Source Identifiers
ISSN
: 1740-0589
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