Does Crowdsourcing Necessarily Lead to Brand Engagement? The Role of Crowdsourcing Cues and Relationship Norms on Customer-Brand Relationships

AuthID
 P-00Y-0AE
5
Author(s)
Shuqair, S
·
Mattila, AS
·
Pontin, PZ
Tipo de Documento
Article in Press
Year published
2023
Publicado
in JOURNAL OF PRODUCT AND BRAND MANAGEMENT, ISSN: 1061-0421
Indexing
Wos®
Scopus®
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85148375159
Wos: WOS:000936654400001
Source Identifiers
ISSN: 1061-0421
Export Publication Metadata
Lista Marked
 Adicionar à lista Marked
Info
At this moment we don't have any links to full text documens.

Um espaço para investigadores e suas Instituições

Links Úteis

Ajuda

© 2024 CRACS & Inesc TEC - All Rights Reserved Política de Privacidade | Terms of Service