Hashtag Activism by Brand Lovers: a Netnographic Study

AuthID
 P-00Y-8T7
2
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Tipo de Documento
Article
Year published
2023
Publicado
in International Journal of Sport Management and Marketing, ISSN: 1475-8962
Volume: 23, Número: 1/2, Páginas: 44
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Publication Identifiers
Unpaywall: 10.1504/ijsmm.2023.10055628
Source Identifiers
ISSN: 1475-8962
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