Fashion Consumer Profiles in the Portuguese Market: Involvement, Innovativeness, Self-Expression and Impulsiveness as Segmentation Criteria

AuthID
P-003-1DY
3
Author(s)
Costa, HS
·
Novais, LA
Tipo de Documento
Article
Year published
2010
Publicado
in INTERNATIONAL JOURNAL OF CONSUMER STUDIES, ISSN: 1470-6423
Volume: 34, Número: 6, Páginas: 638-647 (10)
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Publication Identifiers
Wos: WOS:000282872000003
Source Identifiers
ISSN: 1470-6423
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