Contribution Of Strategic Marketing Planning To The Performance Of Small And Medium-Sized Firms - An Empirical-Research

AuthID
 P-001-NT4
1
Author(s)
3
Editor(s)
Sirgy, MJ; Bahn, KD; Erem, T
Document Type
Proceedings Paper
Year published
1993
Published
in PROCEEDINGS OF THE SIXTH BI-ANNUAL INTERNATIONAL CONFERENCE OF THE ACADEMY OF MARKETING SCIENCE in WORLD MARKETING CONGRESS, ISSN: 0889-3071
Volume: 6, Pages: 38-43 (6)
Conference
6Th Bi-Annual International Conference of the Academy-Of-Marketing-Science, Date: JUL 15-19, 1993, Location: ISTANBUL, TURKEY, Sponsors: ACAD MKT SCI
Indexing
Wos®
Publication Identifiers
Wos: WOS:A1993BB50F00014
Source Identifiers
ISSN: 0889-3071
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