Informing a New Business-To-Business Relationship: Corporate Identity and the Emergence of a Relationship Identity

AuthID
 P-002-G6B
2
Author(s)
Mason, KJ
Document Type
Article
Year published
2012
Published
in EUROPEAN JOURNAL OF MARKETING, ISSN: 0309-0566
Volume: 46, Issue: 5, Pages: 684-711 (28)
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Publication Identifiers
SCOPUS: 2-s2.0-84861311702
Wos: WOS:000305876200005
Source Identifiers
ISSN: 0309-0566
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