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Marketing Metrics: Insights from Brazilian Managers
AuthID
P-002-YQJ
4
Author(s)
Sampaio, CH
·
Simoes, C
·
Perin, MG
·
Almeida, A
Document Type
Article
Year published
2011
Published
in
INDUSTRIAL MARKETING MANAGEMENT,
ISSN: 0019-8501
Volume: 40, Issue: 1, Pages: 8-16 (9)
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®
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Metadata
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Publication Identifiers
DOI
:
10.1016/j.indmarman.2010.09.005
SCOPUS
: 2-s2.0-79151474129
Wos
: WOS:000287789000003
Source Identifiers
ISSN
: 0019-8501
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