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Representing Value Co-Creation as a Practice of Consumption: Customers' Perspectives and Actions

AuthID
P-00M-EQF

Author(s)

Silva, J

Simoes, C

Editor(s)

Petruzzellis,L;Winer,RS

Document Type

Proceedings Paper

Year published

2016

Published

in REDISCOVERING THE ESSENTIALITY OF MARKETING in Developments in Marketing Science, ISSN: 2363-6173

Pages: 115-116 (2)

Conference

18Th Academy-Of-Marketing-Science (Ams) World Marketing Congress, Date: JUL 14-18, 2015, Location: Acad Marketing Sci, Bari, ITALY, Sponsors: Univ Bari Aldo Moro, Host: Acad Marketing Sci

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Publication Identifiers

DOI: 10.1007/978-3-319-29877-1_26

Scopus: 2-s2.0-85125190471

Wos: WOS:000392200400026

Source Identifiers

ISSN: 2363-6173

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