Trade Fairs as Engagement Platforms: the Interplay Between Physical and Virtual Touch Points

AuthID
 P-00Q-8F7
2
Author(s)
Document Type
Article
Year published
2019
Published
in EUROPEAN JOURNAL OF MARKETING, ISSN: 0309-0566
Volume: 53, Issue: 9, Pages: 1782-1807 (26)
Indexing
Wos®
Scopus®
Crossref®18
Google Scholar®
Publication Identifiers
SCOPUS: 2-s2.0-85061934158
Wos: WOS:000487034900006
Source Identifiers
ISSN: 0309-0566
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