Newlux Brand Relationship Scale: Capturing the Scope of Mass-Consumed Luxury Brand Relationships

AuthID
P-00Q-TQP
2
Author(s)
Document Type
Article
Year published
2019
Published
in JOURNAL OF BUSINESS RESEARCH, ISSN: 0148-2963
Volume: 102, Pages: 328-338 (11)
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Publication Identifiers
Scopus: 2-s2.0-85061156952
Wos: WOS:000474499900030
Source Identifiers
ISSN: 0148-2963
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