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Main Factors Driving the Open Rate of Email Marketing Campaigns

AuthID
P-00R-FC6

Author(s)

Conceição, A

Gama, J

Editor(s)

Petra Kralj Novak; Tomislav Smuc; Saso Dzeroski

Document Type

Proceedings Paper

Year published

2019

Published

in Discovery Science - 22nd International Conference, DS 2019, Split, Croatia, October 28-30, 2019, Proceedings in Lecture Notes in Computer Science, ISSN: 0302-9743

Volume: 11828, Pages: 145-154

Conference

22Nd International Conference on Discovery Science, Ds 2019, Date: 28 October 2019 through 30 October 2019

Indexing

Scopus^®

Dblp^®/en/publications/view/802182

Crossref^®4

Google Scholar^®

Metadata
Sources

Publication Identifiers

DOI: 10.1007/978-3-030-33778-0_12

Dblp: conf/dis/ConceicaoG19

Scopus: 2-s2.0-85075820547

Source Identifiers

ISSN: 0302-9743

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