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Branding Porto: A Case Study of the 'Essence of Wine'
AuthID
P-00T-15V
3
Author(s)
Borges, AP
·
Vieira, E
·
Rodrigues, P
Document Type
Book Chapter
Year published
2018
Published
in
The Branding of Tourist Destinations: Theoretical and Empirical Insights
Pages: 129-146
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Scopus
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DOI
:
10.1108/978-1-78769-373-920181008
Handle
:
https://hdl.handle.net/20.500.11960/3357
SCOPUS
: 2-s2.0-85092095125
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