How Can Gamified Applications Drive Engagement and Brand Attitude? The Case of Nike Run Club Application

AuthID
 P-00V-FKX
5
Author(s)
Rodrigues, I
·
Oliveira, J
·
Oliveira, M
Document Type
Article
Year published
2021
Published
in ADMINISTRATIVE SCIENCES, ISSN: 2076-3387
Volume: 11, Issue: 3, Pages: 92 (20)
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Publication Identifiers
SCOPUS: 2-s2.0-85116023002
Wos: WOS:000699067000001
Source Identifiers
ISSN: 2076-3387
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