How Can Gamified Applications Drive Engagement and Brand Attitude? The Case of Nike Run Club Application

AuthID
 P-00V-FKX
5
Author(s)
Rodrigues, I
·
Oliveira, J
·
Oliveira, M
Document Type
Article
Year published
2021
Published
in ADMINISTRATIVE SCIENCES, ISSN: 2076-3387
Volume: 11, Issue: 3, Pages: 92 (20)
Indexing
Wos®
Scopus®
Crossref®
Handle®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85116023002
Wos: WOS:000699067000001
Source Identifiers
ISSN: 2076-3387
Export Publication Metadata
Marked List
 Add to Marked List
Info
At this moment we don't have any links to full text documens.

footer slogan

Useful Links

Get Help

© 2024 CRACS & Inesc TEC - All Rights Reserved Privacy Policy | Terms of Service