Segmentation and the Key Communication Channels to Promote a Music Festival - The Nos Primavera Sound Case Study

AuthID
P-00X-X8J
3
Author(s)
de Almeida, AL
·
Document Type
Article
Year published
2022
Published
in INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, ISSN: 2182-9306
Volume: 10, Issue: 19, Pages: 5-35 (31)
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ISSN: 2182-9306
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