Gamification in the Customer Journey: a Conceptual Model and Future Research Opportunities

AuthID
 P-00X-ZDG
4
Author(s)
Silva, JHO
·
Braatz, D
Document Type
Article
Year published
2023
Published
in JOURNAL OF SERVICE THEORY AND PRACTICE, ISSN: 2055-6225
Volume: 33, Issue: 3, Pages: 352-386 (35)
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Publication Identifiers
SCOPUS: 2-s2.0-85149264281
Wos: WOS:000939492400001
Source Identifiers
ISSN: 2055-6225
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