Perceptions About the Impact of Audiovisual Storytelling Campaigns on Young Consumers: An Exploratory Study with Higher Education Students

AuthID
 P-00Z-HG9
4
Author(s)
Gouveia, T
·
Oliveira, A
·
Morais, NS
·
Document Type
Book Chapter
Year published
2024
Published
in Springer Series in Design and Innovation, ISSN: 2661-8184
Volume: 35, Pages: 911-921 (10)
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Publication Identifiers
SCOPUS: 2-s2.0-85179732000
Source Identifiers
ISSN: 2661-8184
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