Brand Experience and Brand Equity: A Review and Future Research Agenda.

AuthID
 P-016-XEV
4
Author(s)
Document Type
Review
Year published
2024
Published
in INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, ISSN: 2182-9306
Volume: 12, Issue: 22, Pages: 98-142 (45)
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Wos: WOS:001301799100006
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ISSN: 2182-9306
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