Preliminary Analysis of the Relationship Between Brand and Customer Loyalty

AuthID
 P-017-7FH
4
Author(s)
Borges, JF
·
Oliveira, P
·
Sousa, BB
Document Type
Book Chapter
Year published
2024
Published
in Advances in Marketing, Customer Relationship Management, and E-Services - Cross-Cultural Perspectives on Luxury Marketing, ISSN: 2327-5502
Pages: 133-160
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ISSN: 2327-5502
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