Paulo Alexandre Botelho Rodrigues Pires


AuthID: R-000-QZS

Confirmed Publications: 41



1
TITLE: IDENTIFYING POSITIONING AXES FOR BUILDING BRAND EQUITY IN CORK FASHION PRODUCTS
AUTHORS: Pires, P. B. ; Sousa, F. O.; Santos, J. D.;
PUBLISHED: 2025, SOURCE: CENTRAL EUROPEAN BUSINESS REVIEW, VOLUME: 14, ISSUE: 1
INDEXED IN: Scopus WOS CrossRef
IN MY: CIÊNCIAVITAE
2
TITLE: A Conceptual Approach to Understanding the Customer Experience in E-Commerce: An Empirical Study  Full Text
AUTHORS: Pires, Paulo Botelho ; Prisco, Mariana; Delgado, Catarina ; Santos, Jose Duarte;
PUBLISHED: 2024, SOURCE: JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH, VOLUME: 19, ISSUE: 3
INDEXED IN: Scopus WOS DBLP CrossRef: 15
IN MY: CIÊNCIAVITAE
3
TITLE: Artificial Neural Networks. History and State of the Art
AUTHORS: Paulo Botelho Pires ; José Duarte Santos; Inês Veiga Pereira;
PUBLISHED: 2024, SOURCE: Encyclopedia of Information Science and Technology, Sixth Edition - Advances in Information Quality and Management
INDEXED IN: CrossRef: 2
IN MY: CIÊNCIAVITAE
4
TITLE: Artificial Neural Networks and Discrete Choice Models: Comparing and Contrasting
AUTHORS: Paulo Botelho Pires ; José Duarte Santos;
PUBLISHED: 2024, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2023 in Smart Innovation, Systems and Technologies, VOLUME: 386
INDEXED IN: Scopus CrossRef
IN MY: CIÊNCIAVITAE
5
TITLE: Buying Consideration Drivers of Environmentally Friendly Cosmetics
AUTHORS: Rodrigues, Ana Catarina; Pires, Paulo Botelho ; Delgado, Catarina ; Santos, Jose Duarte;
PUBLISHED: 2024, SOURCE: 2023 International Congress on Digital Sustainability - Inclusion and Transformation in DIGITAL SUSTAINABILITY: INCLUSION AND TRANSFORMATION, ISPGAYA 2023, VOLUME: Part F3016
INDEXED IN: Scopus WOS CrossRef
IN MY: CIÊNCIAVITAE
6
TITLE: Internal Marketing Supported by Digital Marketing
AUTHORS: José Duarte Santos; Bruno Sousa; Paulo Botelho Pires ;
PUBLISHED: 2024, SOURCE: Digital Marketing
INDEXED IN: CrossRef
IN MY: CIÊNCIAVITAE
7
TITLE: Marketing. History and Development of Its Definition
AUTHORS: Paulo Botelho Pires ; José Duarte Santos; Inês Veiga Pereira;
PUBLISHED: 2024, SOURCE: Encyclopedia of Information Science and Technology, Sixth Edition - Advances in Information Quality and Management
INDEXED IN: CrossRef
IN MY: CIÊNCIAVITAE
8
TITLE: Online store selection: Identifying the constructs
AUTHORS: Paulo Botelho Pires ; José Duarte Santos;
PUBLISHED: 2024, SOURCE: The Impact of Digitalization on Current Marketing Strategies
INDEXED IN: Scopus CrossRef
IN MY: CIÊNCIAVITAE
9
TITLE: Purchase intention of sustainable fashion: The relationship with price. The Relationship With Price
AUTHORS: Paulo Botelho Pires ; Cláudia Morais; Catarina Delgado ; José Duarte Santos;
PUBLISHED: 2024, SOURCE: Driving Green Marketing in Fashion and Retail
INDEXED IN: Scopus CrossRef
IN MY: CIÊNCIAVITAE
10
TITLE: Relationship Marketing in the Age of Digital Marketing
AUTHORS: Paulo Botelho Pires ; José Duarte Santos; Ricardo Silva;
PUBLISHED: 2024, SOURCE: Digital Marketing
INDEXED IN: CrossRef
IN MY: CIÊNCIAVITAE
Page 1 of 5. Total results: 41.

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