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Rita Miguel Ramos Dias Coelho do Vale
AuthID:
R-000-R0B
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TITLE:
Flying under the radar: Perverse package size effects on consumption self-regulation
Full Text
AUTHORS:
Rita Coelho do Vale
;
Rik Pieters
;
Marcel Zeelenberg
;
PUBLISHED:
2008
,
SOURCE:
JOURNAL OF CONSUMER RESEARCH,
VOLUME:
35,
ISSUE:
3
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WOS
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