21
TITLE: An Exploratory Study on Children’s Word-of-Mouth Communication
AUTHORS: Belem Barbosa ; Brito, PQ ;
PUBLISHED: 2019, SOURCE: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
INDEXED IN: Scopus CrossRef
IN MY: ORCID
22
TITLE: Consumer attitude towards sales promotion techniques: a multi-country study
AUTHORS: Fam, K; Brito, PQ ; Gadekar, M; Richard, JE; Jargal, U; Liu, WC;
PUBLISHED: 2019, SOURCE: ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, VOLUME: 31, ISSUE: 2
INDEXED IN: Scopus WOS CrossRef: 31
IN MY: ORCID
23
TITLE: Mediating model of brand equity and its application
AUTHORS: Raut, UR; Pawar, PA; Brito, PQ ; Sisodia, GS;
PUBLISHED: 2019, SOURCE: Spanish Journal of Marketing - ESIC, VOLUME: 23, ISSUE: 2
INDEXED IN: Scopus CrossRef: 6
24
TITLE: Shopping Centre Patronage: Situational Factors Against Affect  Full Text
AUTHORS: Brito, PQ ; McGoldrick, PJ; Raut, UR;
PUBLISHED: 2019, SOURCE: VISION-THE JOURNAL OF BUSINESS PERSPECTIVE, VOLUME: 23, ISSUE: 2
INDEXED IN: Scopus WOS CrossRef: 1
IN MY: ORCID
25
TITLE: Augmented reality trends to the field of business and economics: A review of 20 years of research
AUTHORS: Roxo, MT ; Brito, PQ ;
PUBLISHED: 2018, SOURCE: Asian Journal of Business Research, VOLUME: 8, ISSUE: 2
INDEXED IN: Scopus CrossRef: 12
IN MY: ORCID
26
TITLE: Augmented reality versus conventional interface: Is there any difference in effectiveness?  Full Text
AUTHORS: Brito, PQ ; Stoyanova, J; Coelho, A ;
PUBLISHED: 2018, SOURCE: MULTIMEDIA TOOLS AND APPLICATIONS, VOLUME: 77, ISSUE: 6
INDEXED IN: Scopus WOS DBLP CrossRef: 16
IN MY: ORCID
27
TITLE: Ethical challenges in researching with children: An application adopting a mixed method approach
AUTHORS: Belem Barbosa ; Brito, PQ ;
PUBLISHED: 2018, SOURCE: 2nd International Symposium on Qualitative Research, ISQR 2017 in Advances in Intelligent Systems and Computing, VOLUME: 621
INDEXED IN: Scopus CrossRef: 2
IN MY: ORCID
28
TITLE: Marker versus Markerless Augmented Reality. Which Has More Impact on Users?  Full Text
AUTHORS: Brito, PQ ; Stoyanova, J;
PUBLISHED: 2018, SOURCE: INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION, VOLUME: 34, ISSUE: 9
INDEXED IN: Scopus WOS CrossRef: 57
IN MY: ORCID
29
TITLE: Profiles identification on hierarchical tree structure data sets  Full Text
AUTHORS: Conceicao Rocha ; Pedro Quelhas Brito ;
PUBLISHED: 2018, SOURCE: JOURNAL OF APPLIED STATISTICS, VOLUME: 45, ISSUE: 15
INDEXED IN: Scopus WOS CrossRef: 2
IN MY: ORCID
30
TITLE: Tourists' Precautions in an Unsafe Destination: The Case of Agadir, Morocco
AUTHORS: Cherkani, N; Brito, PQ ;
PUBLISHED: 2018, SOURCE: 4th International Conference of the International-Association-of-Cultural-and-Digital-Tourism (IACuDiT) on Innovative Approaches to Tourism and Leisure - Culture, Places and Narratives in a Sustainability Context in INNOVATIVE APPROACHES TO TOURISM AND LEISURE
INDEXED IN: Scopus WOS CrossRef: 1
IN MY: ORCID
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