Sara Cristina Valente Santos


AuthID: R-004-NFG

Confirmed Publications: 32



11
TITLE: Endorser Altruism Effects on Narrative Transportation in Video Ads
AUTHORS: Augusto, Luisa; Santos, Sara ; do Espirito Santo, Pedro Manuel;
PUBLISHED: 2022, SOURCE: International Conference on Marketing and Technologies (ICMarkTech) in MARKETING AND SMART TECHNOLOGIES, ICMARKTECH 2021, VOL 2, VOLUME: 280
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID
12
TITLE: Influence of Age on Relationship with Websites
AUTHORS: Santo, PE; Cardoso, PA; Augusto, L; Santos, S ; Oliveira, A;
PUBLISHED: 2022, SOURCE: Journal of Information Systems Engineering and Management, VOLUME: 7, ISSUE: 4
INDEXED IN: Scopus CrossRef Handle
IN MY: ORCID
13
TITLE: The Future of Brand Awareness and Brand Loyalty on Travel Agencies
AUTHORS: Sara Santos ; Joana Monteiro; Pedro Espírito Santo; Luísa Augusto; Adriana Oliveira;
PUBLISHED: 2022, SOURCE: International Conference on Tourism Research, VOLUME: 15, ISSUE: 1
INDEXED IN: CrossRef Handle
IN MY: ORCID
14
TITLE: Winery Word of Mouth: the Role of Brand Prestige, Brand Credibility and Wine Experience
AUTHORS: Sara Santos ; Fábio Caldas; Pedro Espírito Santo; Luísa Augusto; Adriana Oliveira;
PUBLISHED: 2022, SOURCE: International Conference on Tourism Research, VOLUME: 15, ISSUE: 1
INDEXED IN: CrossRef Handle
IN MY: ORCID
15
TITLE: Brands and Stories in Ads. The Relationship Between Storytelling and Brand Distinctiveness
AUTHORS: Sara Santos ; Pedro Espírito Santo;
PUBLISHED: 2021, SOURCE: Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines - Advances in Linguistics and Communication Studies
INDEXED IN: CrossRef
IN MY: ORCID
16
TITLE: Brands Should Be Distinct! The Contribution of Ad’s Narrative and Joy to Distinctiveness
AUTHORS: Santos, S ; Santo, PE; Ferreira, S;
PUBLISHED: 2021, SOURCE: Springer Series in Design and Innovation, VOLUME: 14
INDEXED IN: Scopus CrossRef Unpaywall Handle
IN MY: ORCID
17
TITLE: Social Media Engagement Through Video Advertising: Informativeness and Self Brand Connection as Predictors
AUTHORS: Ferreira, S; Santos, S ; Santo, PE;
PUBLISHED: 2021, SOURCE: International Conference on Advances in Digital Science, ICADS 2021 in Advances in Intelligent Systems and Computing, VOLUME: 1352
INDEXED IN: Scopus CrossRef Handle
IN MY: ORCID
18
TITLE: Storytelling in Advertising: From Narrative to Brand Distinctiveness
AUTHORS: Santos, S ; Santo, PE; Ferreira, S ;
PUBLISHED: 2021, SOURCE: 4th International Conference on Digital Design and Communication (Digicom) in ADVANCES IN DESIGN AND DIGITAL COMMUNICATION, DIGICOM 2020, VOLUME: 12
INDEXED IN: Scopus WOS CrossRef: 2 Handle
IN MY: ORCID
19
TITLE: The Role of Customer Engagement in the COVID-19 Era
AUTHORS: Sara Santos ; Pedro Espírito Santo; Luísa Augusto;
PUBLISHED: 2021, SOURCE: Insights, Innovation, and Analytics for Optimal Customer Engagement - Advances in Marketing, Customer Relationship Management, and E-Services
INDEXED IN: CrossRef: 1
IN MY: ORCID
20
TITLE: Video Advertising: Connection and differences between consumers?
AUTHORS: Sónia Ferreira ; Sara Santos ; Pedro Espírito Santo;
PUBLISHED: 2021, SOURCE: Journal of Digital Science, VOLUME: 3, ISSUE: 1
INDEXED IN: CrossRef Unpaywall Handle
IN MY: ORCID
Page 2 of 4. Total results: 32.

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