Paulo José Ribeiro Cardoso


AuthID: R-000-PDZ

Confirmed Publications: 29



21
TITLE: The Newsletter in the Context of Public Relations and Digital Communication: the sector of services of health and well being in Portugal
AUTHORS: Teixeira, S; Cardoso, P ; Pimenta, N;
PUBLISHED: 2015, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, VOLUME: 3, ISSUE: 5
INDEXED IN: WOS
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TITLE: Fashion consumer profiles in the Portuguese market: involvement, innovativeness, self-expression and impulsiveness as segmentation criteria. Fashion consumer profiles in the Portuguese market  Full Text
AUTHORS: Paulo Ribeiro Cardoso ; Helda Sofia Costa; Liliana Andreia Novais;
PUBLISHED: 2010, SOURCE: INTERNATIONAL JOURNAL OF CONSUMER STUDIES, VOLUME: 34, ISSUE: 6
INDEXED IN: WOS CrossRef: 43
IN MY: ORCID | CIÊNCIAVITAE
25
TITLE: Hedonic and utilitarian shopping motivations among Portuguese young adult consumers
AUTHORS: Cardoso, PR ; Pinto, SC;
PUBLISHED: 2010, SOURCE: International Journal of Retail and Distribution Management, VOLUME: 38, ISSUE: 7
INDEXED IN: Scopus CrossRef: 62
IN MY: ORCID | CIÊNCIAVITAE
26
TITLE: RECORDAÇÃO E ATITUDES DOS CONDUTORES EM FACE DAS CAMPANHAS PUBLICITÁRIAS DE PREVENÇÃO RODOVIÁRIA EM PORTUGAL - UMA ABORDAGEM EXPLORATÓRIA  Full Text
AUTHORS: Paulo Ribeiro Cardoso ; Manuel José Fonseca;
PUBLISHED: 2010, SOURCE: REMark - Revista Brasileira de Marketing, VOLUME: 9, ISSUE: 2
INDEXED IN: CrossRef
IN MY: ORCID | CIÊNCIAVITAE
27
TITLE: Consumo hedónico e utilitário e atitude face à publicidade
AUTHORS: Paulo Ribeiro Cardoso ; Sara Carvalho Pinto;
PUBLISHED: 2009, SOURCE: Comunicação pública, ISSUE: Vol.4 nº8 / nº7
INDEXED IN: CrossRef: 1 Unpaywall
28
TITLE: Market research and advertising strategy in Portuguese agencies: Perspectives of professionals  Full Text
AUTHORS: Cardoso, PR ;
PUBLISHED: 2007, SOURCE: Journal of Promotion Management, VOLUME: 13, ISSUE: 3-4
INDEXED IN: Scopus CrossRef: 3
IN MY: ORCID | CIÊNCIAVITAE
29
TITLE: Estratégias criativas utilizadas nos anúncios publicitários de televisão do Brasil e de Portugal
AUTHORS: Paulo Ribeiro Cardoso ; Simone Freitas de Araújo();
PUBLISHED: 2006, SOURCE: Comunicação pública, ISSUE: Vol.2 nº4 / nº3
INDEXED IN: CrossRef Unpaywall
Page 3 of 3. Total results: 29.

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