Paulo José Ribeiro Cardoso
AuthID: R-000-PDZ
1
TITLE: Use of Online Shop Chatbots: How Trust in Seller Moderates Brand Preference and Purchase Intention
AUTHORS: María Illescas Manzano; Sergio Martínez Puertas; Paulo Ribeiro Cardoso; Cristina Segovia López;
PUBLISHED: 2025, SOURCE: 1st International Conference on Advanced Marketing Practice, ICoAMP 2024 in Springer Proceedings in Business and Economics
AUTHORS: María Illescas Manzano; Sergio Martínez Puertas; Paulo Ribeiro Cardoso; Cristina Segovia López;
PUBLISHED: 2025, SOURCE: 1st International Conference on Advanced Marketing Practice, ICoAMP 2024 in Springer Proceedings in Business and Economics
2
TITLE: Creative strategy and storytelling in advertising: conceptual systematization and empirical analysis of Brazilian restaurant brands
AUTHORS: Paulo R Cardoso; Manuel Fonseca ; Bruna T Pereira;
PUBLISHED: 2021
AUTHORS: Paulo R Cardoso; Manuel Fonseca ; Bruna T Pereira;
PUBLISHED: 2021
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Handle3
TITLE: Atitudes dos jovens portugueses face à publicidade contemporânea: uma análise das caraterísticas e dos efeitos do fenómeno publicitário Full Text
AUTHORS: Paulo Ribeiro Cardoso; SIMÕES; E. ; Clara Pereira Lopes;
PUBLISHED: 2017, SOURCE: Palabra Clave - Revista de Comunicación, VOLUME: 20, ISSUE: 2
AUTHORS: Paulo Ribeiro Cardoso; SIMÕES; E. ; Clara Pereira Lopes;
PUBLISHED: 2017, SOURCE: Palabra Clave - Revista de Comunicación, VOLUME: 20, ISSUE: 2
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