Isabel Cristina Pereira Barbosa


AuthID: R-00K-EQ0

Confirmed Publications: 4



1
TITLE: Human(oid): Virtual social media influencers. Virtual Social Media Influencers
AUTHORS: Paula Rodrigues ; Ana Sousa ; Ana Pinto Borges ; Ana Brochado; Isabel Barbosa ;
PUBLISHED: 2023, SOURCE: Influencer Marketing Applications Within the Metaverse
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
2
TITLE: Rethinking Smart Mobility: A Systematic Literature Review of Its Effects on Sustainability
AUTHORS: Rodrigues, P; Real, E ; Barbosa, I ; Durães, L;
PUBLISHED: 2023, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2022 in Smart Innovation, Systems and Technologies, VOLUME: 337 SIST
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
3
TITLE: The Power of a Multisensory Experience—An Outlook on Consumer Satisfaction and Loyalty
AUTHORS: Rodrigues, P; Real, E ; Barbosa, I ;
PUBLISHED: 2023, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2022 in Smart Innovation, Systems and Technologies, VOLUME: 337 SIST
INDEXED IN: Scopus CrossRef
IN MY: ORCID | CIÊNCIAVITAE
4
TITLE: What's on the menu?: How celebrity chef brands create happiness
AUTHORS: Rodrigues, Paula ; Brochado, Ana; Sousa, Ana; Borges, Ana Pinto ; Barbosa, Isabel ;
PUBLISHED: 2023, SOURCE: EUROPEAN JOURNAL OF MARKETING
INDEXED IN: Scopus WOS CrossRef: 1
IN MY: ORCID | CIÊNCIAVITAE

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