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Mónica Libertad Gómez Suárez
AuthID:
R-00K-H8H
Publications
Confirmed
To Validate
Document Source:
All
Document Type:
All Document Types
Article (28)
Book Chapter (13)
Review (3)
Editorial Material (2)
Book (1)
Proceedings Paper (1)
Year Start - End:
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Order:
Year Dsc
Year Asc
Cit. WOS Dsc
IF WOS Dsc
Cit. Scopus Dsc
IF Scopus Dsc
Title Asc
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Results:
10
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Confirmed Publications: 48
21
TITLE:
Consumer-Brand Relationships under the Marketing 3.0 Paradigm: A Literature Review
AUTHORS:
Gómez Suárez, M
; Martínez Ruiz, MP; Martínez Caraballo, N;
PUBLISHED:
2017
,
SOURCE:
FRONTIERS IN PSYCHOLOGY,
VOLUME:
8,
ISSUE:
FEB
INDEXED IN:
Scopus
WOS
CrossRef
:
28
IN MY:
ORCID
22
TITLE:
Editorial: From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0
AUTHORS:
Martínez Ruiz, MP;
Gómez Suárez, M
; Jiménez Zarco, AI; Izquierdo Yusta, A;
PUBLISHED:
2017
,
SOURCE:
FRONTIERS IN PSYCHOLOGY,
VOLUME:
8,
ISSUE:
DEC
INDEXED IN:
Scopus
WOS
CrossRef
:
7
IN MY:
ORCID
23
TITLE:
Private Label Research: A Review of Consumer Purchase Decision Models
AUTHORS:
Mónica Gómez-Suárez
; Myriam Quiñones;
María Jesús Yagüe-Guillén
;
PUBLISHED:
2017
,
SOURCE:
Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics
INDEXED IN:
CrossRef
:
3
IN MY:
ORCID
24
TITLE:
Attitude toward Private Label Brands. A Model for the Spanish Fast-Moving Consumer Goods Market
AUTHORS:
Mónica Gómez-Suárez
; María Pilar Martínez-Ruiz;
PUBLISHED:
2016
,
SOURCE:
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy - Advances in Marketing, Customer Relationship Management, and E-Services
INDEXED IN:
CrossRef
IN MY:
ORCID
25
TITLE:
Attitude toward private label brands: A model for the Spanish fast-moving consumer goods market
AUTHORS:
Mónica Gómez Suárez
; María Pilar Martínez Ruiz;
PUBLISHED:
2016
,
SOURCE:
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
INDEXED IN:
Scopus
IN MY:
ORCID
26
TITLE:
Choice of national brand vs. private label "me-too" new products in a multicultural context: Understanding consumer innovativeness
AUTHORS:
Mónica Gómez Suárez
; Carmen Abril;
PUBLISHED:
2016
,
SOURCE:
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
INDEXED IN:
Scopus
IN MY:
ORCID
27
TITLE:
Choice of National Brand vs. Private Label “Me-Too” New Products in a Multicultural Context. Understanding Consumer Innovativeness
AUTHORS:
Mónica Gómez-Suárez
; Carmen Abril;
PUBLISHED:
2016
,
SOURCE:
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy - Advances in Marketing, Customer Relationship Management, and E-Services
INDEXED IN:
CrossRef
IN MY:
ORCID
28
TITLE:
Cross-Cultural Validation of Smart Shopping Process and Its Influence on Brand Attitude
AUTHORS:
Mónica Gómez-Suárez
; Myriam Quiñones; María Jesús Yagüe;
PUBLISHED:
2016
,
SOURCE:
Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics
INDEXED IN:
CrossRef
IN MY:
ORCID
29
TITLE:
Exploring the link between brand love and engagement through a qualitative approach
AUTHORS:
Sara Campo;
Mónica Gómez Suárez
; Luis Enrique Alonso Benito;
PUBLISHED:
2016
,
SOURCE:
International Journal of Business Environment,
VOLUME:
8,
ISSUE:
4
INDEXED IN:
CrossRef
:
3
IN MY:
ORCID
30
TITLE:
Handbook of research on strategic retailing of private label products in a recovering economy
AUTHORS:
Mónica Gómez Suárez
; María Pilar Martínez Ruiz;
PUBLISHED:
2016
,
SOURCE:
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
INDEXED IN:
Scopus
CrossRef
:
2
IN MY:
ORCID
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