ProfileOfResearchers

Identified 13

1

TITLE: Enhancing social media engagement by the hospitality industry: The power of customer experience dimensions
AUTHORS: Gomez Suarez, M; Veloso, M;
PUBLISHED: 2024, SOURCE: JOURNAL OF VACATION MARKETING, VOLUME: 30, ISSUE: 2

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2

TITLE: Resilience and Sustainable Urban Tourism: Understanding Local Communities' Perceptions after a Crisis Full Text
AUTHORS: Brochado, Ana; Rodrigues, Paula ; Sousa, Ana; Borges, Ana Pinto; Veloso, Monica; Gomez Suarez, Monica;
PUBLISHED: 2023, SOURCE: SUSTAINABILITY, VOLUME: 15, ISSUE: 18

INDEXED IN:

Scopus

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3

TITLE: Designing Facebook Publications Focused on Hotel Customer Experience: How to Improve Brand Attitude and Booking Intention
AUTHORS: Gómez Suárez, M; Veloso, M;
PUBLISHED: 2022, SOURCE: BRAND, LABEL, AND PRODUCT INTELLIGENCE

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WOS

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4

TITLE: Editorial: Toward Consumer 4.0 Insights and Opportunities Under the Marketing 4.0 Scenario
AUTHORS: Martínez Ruiz, MP; Gómez Suárez, M; Jiménez Zarco, AI; Izquierdo Yusta, A;
PUBLISHED: 2021, SOURCE: FRONTIERS IN PSYCHOLOGY, VOLUME: 11

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WOS

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5

TITLE: Making Sense from Experience: How a Sustainable Multi-Sensory Event Spurs Word-of-Mouth Recommendation of a Destination Brand
AUTHORS: Gómez Suárez, M; Yagüe, MJ;
PUBLISHED: 2021, SOURCE: SUSTAINABILITY, VOLUME: 13, ISSUE: 11

INDEXED IN:

WOS

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6

TITLE: How individual value structures shape smart shopping experience and brand choices: an international perspective
AUTHORS: Gómez Suárez, M; Quinoñes, M; Yagüe, MJ;
PUBLISHED: 2019, SOURCE: EUROPEAN JOURNAL OF INTERNATIONAL MANAGEMENT, VOLUME: 13, ISSUE: 4

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WOS

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7

TITLE: Measuring the Experiential Marketing Orientation Management of Shopping Centres
AUTHORS: Gómez Suárez, M; Yagüe, MJ; García Gumiel, C;
PUBLISHED: 2019, SOURCE: ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING

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WOS

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8

TITLE: Private Label Research: A Review of Consumer Purchase Decision Models
AUTHORS: Gómez Suárez, M; Quiñones, M; Yagüe Guillén, MJ;
PUBLISHED: 2017, SOURCE: ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING

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WOS

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9

TITLE: Exploring the link between brand love and engagement through a qualitative approach
AUTHORS: Gómez Suárez, M; Benito, LEA; Campo, S;
PUBLISHED: 2016, SOURCE: INTERNATIONAL JOURNAL OF BUSINESS ENVIRONMENT, VOLUME: 8, ISSUE: 4

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10

TITLE: Cross-Cultural Validation of Smart Shopping Process and Its Influence on Brand Attitude
AUTHORS: Gómez Suárez, M; Quiñones, M; Yagüe, MJ;
PUBLISHED: 2016, SOURCE: ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING

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WOS

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Page 1 of 2. Total results: 13.

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