Beatriz da Graça Luz Casais


AuthID: R-002-SRM

Confirmed Publications: 49



11
TITLE: The transformative and evolutionary approach of omnichannel in retail companies: insights from multi-case studies in Portugal
AUTHORS: Barbosa, J; Casais, B ;
PUBLISHED: 2022, SOURCE: INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, VOLUME: ahead-of-print, ISSUE: ahead-of-print
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID
12
TITLE: The use of positive and negative appeals in social advertising: a content analysis of television ads for preventing HIV/AIDS  Full Text
AUTHORS: Casais, B ; João F. Proença ;
PUBLISHED: 2022, SOURCE: INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING, VOLUME: 19, ISSUE: 3
INDEXED IN: Scopus WOS CrossRef: 10
IN MY: ORCID
13
TITLE: Tourism co-creation in place branding: the role of local community
AUTHORS: Leal, Miguel Martim; Casais, Beatriz ; João F. Proença ;
PUBLISHED: 2022, SOURCE: TOURISM REVIEW, VOLUME: 77, ISSUE: 5
INDEXED IN: Scopus WOS CrossRef: 19
IN MY: ORCID
14
TITLE: A Content Marketing Framework to Analyze Customer Engagement on Social Media
AUTHORS: Sofia Balio; Beatriz Casais ;
PUBLISHED: 2021, SOURCE: Research Anthology on Strategies for Using Social Media as a Service and Tool in Business
INDEXED IN: CrossRef
IN MY: ORCID
15
TITLE: Consumer reactions towards femvertising: a netnographic study
AUTHORS: Lima, AM; Casais, B ;
PUBLISHED: 2021, SOURCE: CORPORATE COMMUNICATIONS, VOLUME: 26, ISSUE: 3
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID
16
TITLE: Emotional branding of a city for inciting resident and visitor place attachment
AUTHORS: Casais, B ; Poco, T;
PUBLISHED: 2021, SOURCE: PLACE BRANDING AND PUBLIC DIPLOMACY
INDEXED IN: Scopus WOS CrossRef
IN MY: ORCID
17
TITLE: Empowering the Community or Escape Daily Routine-A Voluntourism Perspective  Full Text
AUTHORS: Abreu, J; Ferreira, MR ; Casais, B ;
PUBLISHED: 2021, SOURCE: SUSTAINABILITY, VOLUME: 13, ISSUE: 21
INDEXED IN: Scopus WOS CrossRef: 2
IN MY: ORCID
18
TITLE: Fashion bloggers' discourse on brands under corporate crisis: a netnographic research in Portugal
AUTHORS: Casais, B ; Gomes, LR;
PUBLISHED: 2021, SOURCE: JOURNAL OF FASHION MARKETING AND MANAGEMENT, VOLUME: ahead-of-print, ISSUE: ahead-of-print
INDEXED IN: WOS CrossRef
IN MY: ORCID
19
TITLE: Quality of Life as an Outcome Disclosure of Positive Appeals in Social Advertisements: The Case of HIV/Aids Prevention Campaigns
AUTHORS: Beatriz Casais ; João F. Proença ;
PUBLISHED: 2021, SOURCE: Applying Quality of Life Research - Applied Social Marketing and Quality of Life
INDEXED IN: CrossRef
IN MY: ORCID
20
TITLE: The Effect of Macrocelebrity and Microinfluencer Endorsements on Consumer-brand Engagement in Instagram
AUTHORS: Marques, IR; Casais, B ; Camilleri, MA;
PUBLISHED: 2021, SOURCE: Strategic Corporate Communication in the Digital Age
INDEXED IN: Scopus CrossRef: 10
IN MY: ORCID
Page 2 of 5. Total results: 49.

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