51
TITLE: The Influence of Sponsorship on Purchase Intent: Oakley Brand Case Study
AUTHORS: Macedo, A; Manuel Sousa Pereira ; Rodrigues, HS ;
PUBLISHED: 2021, SOURCE: 21st International Conference on Computational Science and Its Applications (ICCSA) in COMPUTATIONAL SCIENCE AND ITS APPLICATIONS, ICCSA 2021, PT II, VOLUME: 12950
INDEXED IN: Scopus WOS CrossRef Handle
IN MY: ORCID
52
TITLE: Canvas Marketing Plan. How to Structure a Marketing Plan With Interactive Value?
AUTHORS: Miguel Magalhães; Frederico D´Orey, ; Manuel Sousa Pereira ; António Cardoso; Alvaro Cairrão; Jorge Figueiredo;
PUBLISHED: 2020, SOURCE: Handbook of Research on Emerging Technologies for Effective Project Management - Advances in Logistics, Operations, and Management Science
INDEXED IN: CrossRef: 2
53
TITLE: Innovation habitats in the interior of São Paulo: A study on the regions of Piracicaba and São Carlos-São Paulo-Brazil
AUTHORS: Benevides, G; Cardoso, A; Figueiredo, J ; Oliveira, I ; Manuel Sousa Pereira ;
PUBLISHED: 2020, SOURCE: International Journal of Entrepreneurship, VOLUME: 24, ISSUE: 3
INDEXED IN: Scopus
55
TITLE: An evidence-based review of the relationship between leadership and accountability
AUTHORS: Melo, PN; Martins, A ; Manuel Sousa Pereira ;
PUBLISHED: 2019, SOURCE: 15th European Conference on Management, Leadership and Governance, ECMLG 2019 in Proceedings of the 15th European Conference on Management, Leadership and Governance, ECMLG 2019
INDEXED IN: Scopus CrossRef
56
TITLE: Analysis of the authentizotic profile of an angolan organization and its impact on employees
AUTHORS: Cairrão, Á; Cardoso, A; Figueiredo, J ; Manuel Sousa Pereira ; Rodrigues, P ; Freitas, E;
PUBLISHED: 2019, SOURCE: Journal of Entrepreneurship Education, VOLUME: 22, ISSUE: 2
INDEXED IN: Scopus
57
TITLE: The marketing strategy and implementation of strategic business units how to choose a methodology of segmentation strategic marketing?
AUTHORS: Magalhães, M; Manuel Sousa Pereira ; D`orey, F;
PUBLISHED: 2019, SOURCE: International Journal of Entrepreneurship, VOLUME: 23, ISSUE: 3
INDEXED IN: Scopus
58
TITLE: The Relevance of Communication Management and Leadership in the Efficiency of Tourism Companies
AUTHORS: Manuel Sousa Pereira ; Teresa Santos Ferreira;
PUBLISHED: 2019, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, VOLUME: 7, ISSUE: 13
INDEXED IN: WOS
60
TITLE: The relevance of talent management efficiency and its incremental impact on organizational innovation: A qualitative study. A Qualitative Study
AUTHORS: Manuel Sousa Pereira ;
PUBLISHED: 2018, SOURCE: Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage, VOLUME: 2
INDEXED IN: Scopus CrossRef: 1
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