ProfileOfResearchers

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ORCID |

TITLE: Attachment Theory and Sense of Place for Visitors to Kazbegi National Park
AUTHORS: Cardoso, Antonio; Manuel Sousa Pereira ; Sousa, Bruno Barbosa; Poladashvili, Tamari; Faria, Silvia;
PUBLISHED: 2024, SOURCE: International Conference on Tourism, Technology and Systems (ICOTTS) in ADVANCES IN TOURISM, TECHNOLOGY AND SYSTEMS, VOL 1, ICOTTS 2023, VOLUME: 383

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Scopus

WOS

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TITLE: Brand Communication Management of Startups in Portugal
AUTHORS: Paula Oliveira; Paula Arriscado; Manuel Sousa Pereira ;
PUBLISHED: 2024, SOURCE: European Conference on Innovation and Entrepreneurship, VOLUME: 19, ISSUE: 1

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TITLE: Digital Culture, Knowledge, and Commitment to Digital Transformation and Its Impact on the Competitiveness of Portuguese Organizations
AUTHORS: Cardoso, Antonio; Manuel Sousa Pereira ; José Carlos Sá; Powell, Daryl John; Faria, Silvia; Magalhaes, Miguel;
PUBLISHED: 2024, SOURCE: ADMINISTRATIVE SCIENCES, VOLUME: 14, ISSUE: 1

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Scopus

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ORCID |

TITLE: From personalisation to satisfaction: New communication strategies in web marketing. New Communication Strategies in Web Marketing
AUTHORS: Jorge Figueiredo; Isabel Oliveira; Sérgio Silva; Margarida Pocinho; António Cardoso; Manuel Sousa Pereira ;
PUBLISHED: 2024, SOURCE: Connecting With Consumers Through Effective Personalization and Programmatic Advertising

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Scopus

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ORCID |

TITLE: O NOVO ESPAÇO DO MARKETING DE VENDAS DIRETAS
AUTHORS: Jorge Figueiredo; António Cardoso; Isabel Oliveira; Manuel Sousa Pereira ; Maria Nascimento;
PUBLISHED: 2024, SOURCE: Cultura and identity: perspectives in the human sciences

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TITLE: REDEFINING CONSUMER ENGAGEMENT: THE IMPACT OF AI AND MACHINE LEARNING ON MARKETING STRATEGIES IN TOURISM AND HOSPITALITY
AUTHORS: Maria Nascimento CUNHA; Manuel Sousa Pereira ; António CARDOSO; Jorge FIGUEIREDO; Isabel OLIVEIRA;
PUBLISHED: 2024, SOURCE: Geojournal of Tourism and Geosites, VOLUME: 53, ISSUE: 2

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Scopus

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TITLE: Screening the Digital Landscape: Generation Z Insights into Employee Perceptions of Social Media Use in the Workplace
AUTHORS: Maria Nascimento Cunha; Silvia Costa Pinto; Manuel Sousa Pereira ;
PUBLISHED: 2024, SOURCE: European Journal of Management Issues, VOLUME: 32, ISSUE: 1

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TITLE: Studies on the Intersection of Marketing and Design: Trends and Impacts on Consumer Behaviour
AUTHORS: Teixeira, Sandrina; Lima, Ana; do Valle, Luisa; Remondes, Jorge; Manuel Sousa Pereira ;
PUBLISHED: 2024, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, ISSUE: 14

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TITLE: The Digitalization of the Event Industry - Mobile and Internet Applications as a Tool to Improve Event Communication and Experiences: A Case Study of a French Event App Start-Up
AUTHORS: Cardoso, Antonio; Garcia, Jorge Esparteiro ; Manuel Sousa Pereira ; Nasri, Stecy;
PUBLISHED: 2024, SOURCE: 11st World Conference on Information Systems and Technologies (WorldCIST) in INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 4, WORLDCIST 2023, VOLUME: 802

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Scopus

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