Susana Cristina Lima da Costa e Silva
AuthID: R-000-GVC
51
TITLE: The evolving role of artificial intelligence in marketing: A review and research agenda
AUTHORS: Vlacic, B; Corbo, L; Silva, SCE; Dabic, M;
PUBLISHED: 2021, SOURCE: JOURNAL OF BUSINESS RESEARCH, VOLUME: 128
AUTHORS: Vlacic, B; Corbo, L; Silva, SCE; Dabic, M;
PUBLISHED: 2021, SOURCE: JOURNAL OF BUSINESS RESEARCH, VOLUME: 128
INDEXED IN: 
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ORCID52
TITLE: Marketing accountability and marketing automation: evidence from Portugal
AUTHORS: Silva, SC; Corbo, L; Vlacic, B; Fernandes, M;
PUBLISHED: 2021, SOURCE: EUROMED JOURNAL OF BUSINESS, VOLUME: 18, ISSUE: 1
AUTHORS: Silva, SC; Corbo, L; Vlacic, B; Fernandes, M;
PUBLISHED: 2021, SOURCE: EUROMED JOURNAL OF BUSINESS, VOLUME: 18, ISSUE: 1
53
TITLE: The evolving role of artificial intelligence in marketing: Advanced topics and research agenda (vol 128, pg 187, 2021)
AUTHORS: Vlacic, B; Corbob, L; Silva, SCE; Dabic, M;
PUBLISHED: 2021, SOURCE: JOURNAL OF BUSINESS RESEARCH, VOLUME: 134
AUTHORS: Vlacic, B; Corbob, L; Silva, SCE; Dabic, M;
PUBLISHED: 2021, SOURCE: JOURNAL OF BUSINESS RESEARCH, VOLUME: 134
INDEXED IN: WOS
WOS IN MY: ORCID
ORCID54
TITLE: Are business students more financially literate? Evidence of differences in financial literacy amongst Portuguese college students
AUTHORS: Duarte, P; Silva, S; Feitosa, WR; Sebastiao, R;
PUBLISHED: 2021, SOURCE: YOUNG CONSUMERS, VOLUME: 23, ISSUE: 1
AUTHORS: Duarte, P; Silva, S; Feitosa, WR; Sebastiao, R;
PUBLISHED: 2021, SOURCE: YOUNG CONSUMERS, VOLUME: 23, ISSUE: 1
55
TITLE: Toward the inter-channel synergy renaissance in emerging markets: evidence from adding clicks to bricks in Serbia
AUTHORS: Stojković, D; Dokić, A; Vlacic, B; Silva, SC;
PUBLISHED: 2021, SOURCE: International Journal of Emerging Markets, VOLUME: 18, ISSUE: 9
AUTHORS: Stojković, D; Dokić, A; Vlacic, B; Silva, SC;
PUBLISHED: 2021, SOURCE: International Journal of Emerging Markets, VOLUME: 18, ISSUE: 9
56
TITLE: Healthy eating as a trend: consumers' perceptions towards products with nutrition and health claims. A alimentação saudável como tendência: a percepção dos consumidores em relação a produtos com alegações nutricionais e de saúde
AUTHORS: Duarte, P; Teixeira, M; Silva, SCE;
PUBLISHED: 2021, SOURCE: RBGN-REVISTA BRASILEIRA DE GESTAO DE NEGOCIOS, VOLUME: 23, ISSUE: 3
AUTHORS: Duarte, P; Teixeira, M; Silva, SCE;
PUBLISHED: 2021, SOURCE: RBGN-REVISTA BRASILEIRA DE GESTAO DE NEGOCIOS, VOLUME: 23, ISSUE: 3
57
TITLE: Toward the inter-channel synergy renaissance in emerging markets: evidence from adding clicks to bricks in Serbia
AUTHORS: Stojkovic, D; Dokic, A; Vlacic, B; Silva, SCE;
PUBLISHED: 2021, SOURCE: INTERNATIONAL JOURNAL OF EMERGING MARKETS
AUTHORS: Stojkovic, D; Dokic, A; Vlacic, B; Silva, SCE;
PUBLISHED: 2021, SOURCE: INTERNATIONAL JOURNAL OF EMERGING MARKETS
INDEXED IN: WOS
WOS IN MY: ORCID
ORCID58
TITLE: Consumer dispopsitions: Meanings and non-meanings of outgroup favourability
AUTHORS: Salomão, MT; Strehlau, VI; Silva, SC;
PUBLISHED: 2021, SOURCE: International Business Review, VOLUME: 31, ISSUE: 3
AUTHORS: Salomão, MT; Strehlau, VI; Silva, SC;
PUBLISHED: 2021, SOURCE: International Business Review, VOLUME: 31, ISSUE: 3
59
TITLE: A QUASI-EXPERIMENTAL APPROACH TO ANALYZING SEXUAL APPEAL AND GENDER IN ADVERTISING - EVIDENCE FROM BRAZIL Full Text
AUTHORS: Feitosa, W; Lourenco, CE; Rezende, LH; Sunago, NS; Silva, SCE;
PUBLISHED: 2021, SOURCE: MARKET-TRZISTE, VOLUME: 33
AUTHORS: Feitosa, W; Lourenco, CE; Rezende, LH; Sunago, NS; Silva, SCE;
PUBLISHED: 2021, SOURCE: MARKET-TRZISTE, VOLUME: 33
INDEXED IN: WOS
WOS IN MY: ORCID
ORCID60
TITLE: How does brand-cause fit influence the success of CrM campaigns?
AUTHORS: Campelos, IP; Costa e Silva, S; Machado, JC;
PUBLISHED: 2021, SOURCE: Handbook of Sustainability-Driven Business Strategies in Practice
AUTHORS: Campelos, IP; Costa e Silva, S; Machado, JC;
PUBLISHED: 2021, SOURCE: Handbook of Sustainability-Driven Business Strategies in Practice
