Luís Manuel da Silva Pereira Fructuoso Martinez
AuthID: R-000-JM2
11
TITLE: Do all brand CSR initiatives make consumers happy? The role of CSR-brand (mis)fit and sense of relatedness
AUTHORS: Gilal, Faheem Gul; Gilal, Naeem Gul; Martinez, Luis F.; Gilal, Rukhsana Gul;
PUBLISHED: 2023, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 32, ISSUE: 6
AUTHORS: Gilal, Faheem Gul; Gilal, Naeem Gul; Martinez, Luis F.; Gilal, Rukhsana Gul;
PUBLISHED: 2023, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 32, ISSUE: 6
12
TITLE: Young German consumers' perspectives of rental fashion platforms
AUTHORS: Westerberg, Catrin; Martinez, Luis F.;
PUBLISHED: 2023, SOURCE: YOUNG CONSUMERS, VOLUME: 24, ISSUE: 3
AUTHORS: Westerberg, Catrin; Martinez, Luis F.;
PUBLISHED: 2023, SOURCE: YOUNG CONSUMERS, VOLUME: 24, ISSUE: 3
13
TITLE: Revisiting a model of customer engagement cycle: a systematic review
AUTHORS: Hoang, Duc; Kousi, Sofia; Martinez, Luis F.; Kumar, Satish;
PUBLISHED: 2023, SOURCE: SERVICE INDUSTRIES JOURNAL, VOLUME: 43, ISSUE: 9-10
AUTHORS: Hoang, Duc; Kousi, Sofia; Martinez, Luis F.; Kumar, Satish;
PUBLISHED: 2023, SOURCE: SERVICE INDUSTRIES JOURNAL, VOLUME: 43, ISSUE: 9-10
14
TITLE: The Influence of TikTok Videos on German Gen Z Consumers' Attitude and Purchase Intention Towards Sustainable Brands
AUTHORS: Plotz, Susanne; Pastrana Martinez, L.M.; Martinez, Luis F.; Ramos, Filipe R.;
PUBLISHED: 2023, SOURCE: 4th International Conference on Advances in Digital Marketing and eCommerce (DMeC) in ADVANCES IN DIGITAL MARKETING AND ECOMMERCE, DMEC 2023
AUTHORS: Plotz, Susanne; Pastrana Martinez, L.M.; Martinez, Luis F.; Ramos, Filipe R.;
PUBLISHED: 2023, SOURCE: 4th International Conference on Advances in Digital Marketing and eCommerce (DMeC) in ADVANCES IN DIGITAL MARKETING AND ECOMMERCE, DMEC 2023
15
TITLE: Introduction: Special Issue on digital marketing and eCommerce
AUTHORS: Martinez, Luis F.; Martinez Lopez, Francisco J.; Westland, J. Christopher;
PUBLISHED: 2023, SOURCE: ELECTRONIC COMMERCE RESEARCH, VOLUME: 23, ISSUE: 3
AUTHORS: Martinez, Luis F.; Martinez Lopez, Francisco J.; Westland, J. Christopher;
PUBLISHED: 2023, SOURCE: ELECTRONIC COMMERCE RESEARCH, VOLUME: 23, ISSUE: 3
16
TITLE: Editorial: Highlights in environmental psychology: pro-environmental purchase intent
AUTHORS: Ertz, Myriam; Cioca, Lucian Ionel; Martinez, Luis F.;
PUBLISHED: 2023, SOURCE: FRONTIERS IN PSYCHOLOGY, VOLUME: 14
AUTHORS: Ertz, Myriam; Cioca, Lucian Ionel; Martinez, Luis F.;
PUBLISHED: 2023, SOURCE: FRONTIERS IN PSYCHOLOGY, VOLUME: 14
17
TITLE: Sickness Presenteeism in the Aftermath of COVID-19: Is Presenteeism Remote-Work Behavior the New (Ab)normal?
AUTHORS: Ferreira, AI; Mach, M; Martinez, LF; Miraglia, M;
PUBLISHED: 2022, SOURCE: FRONTIERS IN PSYCHOLOGY, VOLUME: 12
AUTHORS: Ferreira, AI; Mach, M; Martinez, LF; Miraglia, M;
PUBLISHED: 2022, SOURCE: FRONTIERS IN PSYCHOLOGY, VOLUME: 12
18
TITLE: Editorial: Presenteeism in the Aftermath of COVID-19: New Trends and Contributions Regarding Sickness Presence at Work
AUTHORS: Ferreira, AI; Mach, M; Martinez, LF; Miraglia, M;
PUBLISHED: 2022, SOURCE: Frontiers in Psychology, VOLUME: 13
AUTHORS: Ferreira, AI; Mach, M; Martinez, LF; Miraglia, M;
PUBLISHED: 2022, SOURCE: Frontiers in Psychology, VOLUME: 13
19
TITLE: The impact of anthropomorphism on customer satisfaction in chatbot commerce: an experimental study in the food sector
AUTHORS: Klein, Katharina; Martinez, Luis F.;
PUBLISHED: 2022, SOURCE: ELECTRONIC COMMERCE RESEARCH, VOLUME: 23, ISSUE: 4
AUTHORS: Klein, Katharina; Martinez, Luis F.;
PUBLISHED: 2022, SOURCE: ELECTRONIC COMMERCE RESEARCH, VOLUME: 23, ISSUE: 4
20
TITLE: Preface
AUTHORS: Martínez López, FJ; Martinez, LF;
PUBLISHED: 2022, SOURCE: 3rd Digital Marketing and eCommerce Conference, DMEC 2022 in Springer Proceedings in Business and Economics
AUTHORS: Martínez López, FJ; Martinez, LF;
PUBLISHED: 2022, SOURCE: 3rd Digital Marketing and eCommerce Conference, DMEC 2022 in Springer Proceedings in Business and Economics
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