Joana Pinto Leite César Machado Ortigão de Oliveira
AuthID: R-000-JVP
1
TITLE: The effect of brand names and logos' figurativeness on memory: An experimental approach
AUTHORS: de Lencastre, Paulo; Machado, Joana Cesar; Costa, Patricio;
PUBLISHED: 2023, SOURCE: JOURNAL OF BUSINESS RESEARCH, VOLUME: 164
AUTHORS: de Lencastre, Paulo; Machado, Joana Cesar; Costa, Patricio;
PUBLISHED: 2023, SOURCE: JOURNAL OF BUSINESS RESEARCH, VOLUME: 164
2
TITLE: Exploring consumer segments defined by affective responses to naturalness in logo design
AUTHORS: Torres, Anna; de Carvalho, Leonor Vacas; Machado, Joana Cesar; van de Velden, Michel; Costa, Patricio;
PUBLISHED: 2023, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 32, ISSUE: 8
AUTHORS: Torres, Anna; de Carvalho, Leonor Vacas; Machado, Joana Cesar; van de Velden, Michel; Costa, Patricio;
PUBLISHED: 2023, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 32, ISSUE: 8
3
TITLE: How does brand-cause fit influence the success of CrM campaigns?
AUTHORS: Campelos, IP; Costa e Silva, S; Machado, JC;
PUBLISHED: 2021, SOURCE: Handbook of Sustainability-Driven Business Strategies in Practice
AUTHORS: Campelos, IP; Costa e Silva, S; Machado, JC;
PUBLISHED: 2021, SOURCE: Handbook of Sustainability-Driven Business Strategies in Practice
4
TITLE: Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust
AUTHORS: Silva, SCE; Duarte, P; Machado, JC; Martins, C;
PUBLISHED: 2020, SOURCE: INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING, VOLUME: 17, ISSUE: 2
AUTHORS: Silva, SCE; Duarte, P; Machado, JC; Martins, C;
PUBLISHED: 2020, SOURCE: INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING, VOLUME: 17, ISSUE: 2
5
TITLE: Bridging the gap between brand gender and brand loyalty on social media: exploring the mediating effects
AUTHORS: de Carvalho, LV; Azar, SL; Machado, JC;
PUBLISHED: 2020, SOURCE: JOURNAL OF MARKETING MANAGEMENT, VOLUME: 36, ISSUE: 11-12
AUTHORS: de Carvalho, LV; Azar, SL; Machado, JC;
PUBLISHED: 2020, SOURCE: JOURNAL OF MARKETING MANAGEMENT, VOLUME: 36, ISSUE: 11-12
6
TITLE: Motives to engage with sports brands on Facebook and Instagram-The case of a Portuguese football club
AUTHORS: Machado, JC; Martins, CC; Ferreira, FC; Silva, SCE; Duarte, PA;
PUBLISHED: 2020, SOURCE: INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, VOLUME: 21, ISSUE: 2
AUTHORS: Machado, JC; Martins, CC; Ferreira, FC; Silva, SCE; Duarte, PA;
PUBLISHED: 2020, SOURCE: INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, VOLUME: 21, ISSUE: 2
7
TITLE: Brand logo and brand gender: examining the effects of natural logo designs and color on brand gender perceptions and affect
AUTHORS: Machado, JC; Fonseca, B; Martins, C;
PUBLISHED: 2020, SOURCE: JOURNAL OF BRAND MANAGEMENT, VOLUME: 28, ISSUE: 2
AUTHORS: Machado, JC; Fonseca, B; Martins, C;
PUBLISHED: 2020, SOURCE: JOURNAL OF BRAND MANAGEMENT, VOLUME: 28, ISSUE: 2
8
TITLE: Guest editorial
AUTHORS: Vignesh Yoganathan; Stuart Roper; Fraser McLeay; Joana César Machado;
PUBLISHED: 2020, SOURCE: Internet Research, VOLUME: 30, ISSUE: 1
AUTHORS: Vignesh Yoganathan; Stuart Roper; Fraser McLeay; Joana César Machado;
PUBLISHED: 2020, SOURCE: Internet Research, VOLUME: 30, ISSUE: 1
9
TITLE: Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love
AUTHORS: Machado, JC; Vacas de Carvalho, L; Azar, SL; Andre, AR; dos Santos, BP;
PUBLISHED: 2019, SOURCE: 12th Global Brand Conference of the Academy-of-Marketing in JOURNAL OF BUSINESS RESEARCH, VOLUME: 96
AUTHORS: Machado, JC; Vacas de Carvalho, L; Azar, SL; Andre, AR; dos Santos, BP;
PUBLISHED: 2019, SOURCE: 12th Global Brand Conference of the Academy-of-Marketing in JOURNAL OF BUSINESS RESEARCH, VOLUME: 96
10
TITLE: Same design, same response? Investigating natural designs in international logos
AUTHORS: Torres, A; Machado, JC; de Carvalho, LV; van de Velden, M; Costa, P;
PUBLISHED: 2019, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 28, ISSUE: 3
AUTHORS: Torres, A; Machado, JC; de Carvalho, LV; van de Velden, M; Costa, P;
PUBLISHED: 2019, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 28, ISSUE: 3
