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TITLE: A Systematic Review on the Customer Journey Between Two Worlds: Reality and Immersive World
AUTHORS: Joana Neves; Lara Mendes Bacalhau ; Victor Santos;
PUBLISHED: 2024, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2022 in Smart Innovation, Systems and Technologies, VOLUME: 344
INDEXED IN: Scopus CrossRef: 1
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TITLE: Systematic Literature Review—Factors of Loyalty and Acceptance in Voice Commerce
AUTHORS: Vieira, M; Santos, V; Bacalhau, LM ;
PUBLISHED: 2023, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2022 in Smart Innovation, Systems and Technologies, VOLUME: 337 SIST
INDEXED IN: Scopus CrossRef
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TITLE: Digital transformation of the retail point of sale in the artificial intelligence era
AUTHORS: Victor Santos; Lara Mendes Bacalhau ;
PUBLISHED: 2023, SOURCE: Management and Marketing for Improved Retail Competitiveness and Performance
INDEXED IN: Scopus CrossRef