Cristina Isabel Galamba de Oliveira da Costa Marreiros
AuthID: R-000-PEM
1
TITLE: THE INFLUENCE OF ADVERTISING AT THE POINT-OF- PURCHASE ON SHOPPERS AND BRANDS: AN EMPIRICAL STUDY INCONVENIENCE STORES
AUTHORS: Silveira, Paulo Duarte; Marreiros, Cristina;
PUBLISHED: 2023, SOURCE: COMMUNICATION TODAY, VOLUME: 14, ISSUE: 1
AUTHORS: Silveira, Paulo Duarte; Marreiros, Cristina;
PUBLISHED: 2023, SOURCE: COMMUNICATION TODAY, VOLUME: 14, ISSUE: 1
INDEXED IN: 
Scopus 
WOS
Scopus WOS2
TITLE: Shopper Centric Category Management in Convenience Stores: a Qualitative Study
AUTHORS: Paulo Duarte Silveira; Cristina Galamba Marreiros;
PUBLISHED: 2016, SOURCE: 3rd International Conference on Business and Economics (BE-ci) in BE-CI 2016 : 3RD INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMICS, VOLUME: 17
AUTHORS: Paulo Duarte Silveira; Cristina Galamba Marreiros;
PUBLISHED: 2016, SOURCE: 3rd International Conference on Business and Economics (BE-ci) in BE-CI 2016 : 3RD INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMICS, VOLUME: 17
INDEXED IN: WOS
WOS