Sandra Maria Correia Loureiro
AuthID: R-000-PH7
131
TITLE: Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
AUTHORS: Bilro, RG; Loureiro, SMC; Guerreiro, J;
PUBLISHED: 2019, SOURCE: JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT, VOLUME: 28, ISSUE: 2
AUTHORS: Bilro, RG; Loureiro, SMC; Guerreiro, J;
PUBLISHED: 2019, SOURCE: JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT, VOLUME: 28, ISSUE: 2
132
TITLE: Understanding the use of Virtual Reality in Marketing: A text mining-based review
AUTHORS: Loureiro, SMC; Guerreiro, J; Eloy, S; Langaro, D; Panchapakesan, P;
PUBLISHED: 2019, SOURCE: JOURNAL OF BUSINESS RESEARCH, VOLUME: 100
AUTHORS: Loureiro, SMC; Guerreiro, J; Eloy, S; Langaro, D; Panchapakesan, P;
PUBLISHED: 2019, SOURCE: JOURNAL OF BUSINESS RESEARCH, VOLUME: 100
133
TITLE: Value get, value give: The relationships among perceived value, relationship quality, customer engagement, and value consciousness
AUTHORS: Itani, OS; Kassar, AN; Loureiro, SMC;
PUBLISHED: 2019, SOURCE: INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, VOLUME: 80
AUTHORS: Itani, OS; Kassar, AN; Loureiro, SMC;
PUBLISHED: 2019, SOURCE: INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, VOLUME: 80
134
TITLE: Exploring the Determinants of Instagram as a Social Network for Online Consumer-Brand Relationship Full Text
AUTHORS: Loureiro, SMC; Sarmento, EM;
PUBLISHED: 2019, SOURCE: Journal of Promotion Management, VOLUME: 25, ISSUE: 3
AUTHORS: Loureiro, SMC; Sarmento, EM;
PUBLISHED: 2019, SOURCE: Journal of Promotion Management, VOLUME: 25, ISSUE: 3
135
TITLE: Promoting Brand Relationships
AUTHORS: Correia Loureiro, SM;
PUBLISHED: 2019, SOURCE: Journal of Promotion Management, VOLUME: 25, ISSUE: 3
AUTHORS: Correia Loureiro, SM;
PUBLISHED: 2019, SOURCE: Journal of Promotion Management, VOLUME: 25, ISSUE: 3
136
TITLE: How Corporate Social Responsibility Initiatives in Social Media Affect Awareness and Customer Engagement
AUTHORS: Loureiro, SMC; Lopes, J;
PUBLISHED: 2019, SOURCE: Journal of Promotion Management, VOLUME: 25, ISSUE: 3
AUTHORS: Loureiro, SMC; Lopes, J;
PUBLISHED: 2019, SOURCE: Journal of Promotion Management, VOLUME: 25, ISSUE: 3
137
TITLE: How Fashion Brands Engage on Social Media: A Netnography Approach
AUTHORS: Loureiro, SMC; Serra, J; Guerreiro, J;
PUBLISHED: 2019, SOURCE: Journal of Promotion Management, VOLUME: 25, ISSUE: 3
AUTHORS: Loureiro, SMC; Serra, J; Guerreiro, J;
PUBLISHED: 2019, SOURCE: Journal of Promotion Management, VOLUME: 25, ISSUE: 3
138
TITLE: Fostering Online Relationships With Brands Through Websites and Social Media Brand Pages Full Text
AUTHORS: Pinto, L; Loureiro, SMC; Rita, P; Sarmento, EM;
PUBLISHED: 2019, SOURCE: Journal of Promotion Management, VOLUME: 25, ISSUE: 3
AUTHORS: Pinto, L; Loureiro, SMC; Rita, P; Sarmento, EM;
PUBLISHED: 2019, SOURCE: Journal of Promotion Management, VOLUME: 25, ISSUE: 3
139
TITLE: The Importance of Employees’ Engagement on the Organizational Success
AUTHORS: Rodrigues da Costa, L; Maria Correia Loureiro, S;
PUBLISHED: 2019, SOURCE: Journal of Promotion Management, VOLUME: 25, ISSUE: 3
AUTHORS: Rodrigues da Costa, L; Maria Correia Loureiro, S;
PUBLISHED: 2019, SOURCE: Journal of Promotion Management, VOLUME: 25, ISSUE: 3
140
TITLE: Analysing Consumer-Brand Engagement Through Appreciative Listening on Social Network Platforms Full Text
AUTHORS: Pina, LS; Loureiro, SMC; Rita, P; Sarmento, EM; Bilro, RG; Guerreiro, J;
PUBLISHED: 2019, SOURCE: Journal of Promotion Management, VOLUME: 25, ISSUE: 3
AUTHORS: Pina, LS; Loureiro, SMC; Rita, P; Sarmento, EM; Bilro, RG; Guerreiro, J;
PUBLISHED: 2019, SOURCE: Journal of Promotion Management, VOLUME: 25, ISSUE: 3
