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TITLE: Developing Relationships Through Direct Marketing in a Business-To-Business Context: The Training Sector in Portugal
AUTHORS: Raquel Reis; Caroline Oates; Martina McGuinness; Dominic Elliott;
PUBLISHED: 2010, SOURCE: 11th European Conference on Knowledge Management in PROCEEDINGS OF THE 11TH EUROPEAN CONFERENCE ON KNOWLEDGE MANAGEMENT, VOLS 1 AND 2, VOLUME: 2
INDEXED IN: Scopus WOS