ProfileOfResearchers

Identified 25

21

TITLE: How much do Product Differentiation, Marketing Investments and Brand Equity Actually Affect Price? An Empirical Study in the Consumer Market
AUTHORS: Nebojsa St Davcik;
PUBLISHED: 2015, SOURCE: Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

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22

TITLE: The use and misuse of structural equation modeling in management research: A review and critique
AUTHORS: Nebojsa S Davcik;
PUBLISHED: 2014, SOURCE: Journal of Advances in Management Research, VOLUME: 11, ISSUE: 1

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Scopus

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23

TITLE: An Exploratory Study of Brand Success: Evidence From the Food Industry
AUTHORS: Davcik, NS; Rundquist, J;
PUBLISHED: 2012, SOURCE: Journal of International Food and Agribusiness Marketing, VOLUME: 24, ISSUE: 1

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Scopus

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24

TITLE: An Exploratory Study of Brand Success: Evidence From the Food Industry Full Text
AUTHORS: Nebojša St Davčik; Jonas Rundquist;
PUBLISHED: 2012, SOURCE: Journal of International Food & Agribusiness Marketing, VOLUME: 24, ISSUE: 1

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25

TITLE: "Health-enhancing" products in the Italian food industry: Multinationals and SMEs competing on yogurt Full Text
AUTHORS: Boesso, G; St. Davcik, N; Favotto, F;
PUBLISHED: 2009, SOURCE: AgBioForum, VOLUME: 12, ISSUE: 2

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Scopus

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Page 3 of 3. Total results: 25.

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