Alcina Teresa Gaspar Ferreira
AuthID: R-001-K2B
1
TITLE: Sustainable advertising or ecolabels: Which is the best for your brand and for consumers' environmental consciousness? Full Text
AUTHORS: Ferreira, AG; Fernandes, ME;
PUBLISHED: 2021, SOURCE: JOURNAL OF MARKETING THEORY AND PRACTICE
AUTHORS: Ferreira, AG; Fernandes, ME;
PUBLISHED: 2021, SOURCE: JOURNAL OF MARKETING THEORY AND PRACTICE
INDEXED IN: Scopus WOS
2
TITLE: Product involvement, price perceptions, and brand loyalty
AUTHORS: Alcina G Ferreira; Filipe J Coelho;
PUBLISHED: 2015, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 24, ISSUE: 4
AUTHORS: Alcina G Ferreira; Filipe J Coelho;
PUBLISHED: 2015, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 24, ISSUE: 4