1
TITLE: Equivalence of survey data: relevance for international marketing
AUTHORS: Hester van Herk; Ype H Poortinga; Theo M.M Verhallen;
PUBLISHED: 2005, SOURCE: European Journal of Marketing, VOLUME: 39, ISSUE: 3/4
INDEXED IN: CrossRef: 49
IN MY: ORCID
2
TITLE: The influence of business strategy on new product activity: The role of market orientation
AUTHORS: Ruud T Frambach; Jaideep Prabhu; Theo M.M Verhallen;
PUBLISHED: 2003, SOURCE: International Journal of Research in Marketing, VOLUME: 20, ISSUE: 4
INDEXED IN: CrossRef: 159
IN MY: ORCID
3
TITLE: The Evaluation of Food Products as Consequence of Product Applications
AUTHORS: John Barzilay; Theo M.M Verhallen;
PUBLISHED: 1994, SOURCE: Appetite, VOLUME: 22, ISSUE: 3
INDEXED IN: CrossRef
IN MY: ORCID