Daniella M. Kupor
AuthID: R-00H-K64
1
TITLE: Brand (in)fidelity: When Flirting with the Competition Strengthens Brand Relationships
AUTHORS: Irene Consiglio; Daniella M Kupor; Francesca Gino; Michael I Norton;
PUBLISHED: 2018, SOURCE: JOURNAL OF CONSUMER PSYCHOLOGY, VOLUME: 28, ISSUE: 1
AUTHORS: Irene Consiglio; Daniella M Kupor; Francesca Gino; Michael I Norton;
PUBLISHED: 2018, SOURCE: JOURNAL OF CONSUMER PSYCHOLOGY, VOLUME: 28, ISSUE: 1
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