Viktoriya Lizanets
AuthID: R-00H-XMS
1
TITLE: The impact of brand personality on consumer behavior: the role of brand love
AUTHORS: Cristela Maia Bairrada; Arnaldo Coelho; Viktoriya Lizanets;
PUBLISHED: 2019, SOURCE: JOURNAL OF FASHION MARKETING AND MANAGEMENT, VOLUME: 23, ISSUE: 1
AUTHORS: Cristela Maia Bairrada; Arnaldo Coelho; Viktoriya Lizanets;
PUBLISHED: 2019, SOURCE: JOURNAL OF FASHION MARKETING AND MANAGEMENT, VOLUME: 23, ISSUE: 1
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