Manuel José Serra da Fonseca
AuthID: R-001-SDS
1
TITLE: Preliminary Analysis of the Relationship Between Brand and Customer Loyalty
AUTHORS: Joana Ferreira Borges; Paula Oliveira; Manuel José Fonseca; Bruno Barbosa Sousa;
PUBLISHED: 2024, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Cross-Cultural Perspectives on Luxury Marketing
AUTHORS: Joana Ferreira Borges; Paula Oliveira; Manuel José Fonseca; Bruno Barbosa Sousa;
PUBLISHED: 2024, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Cross-Cultural Perspectives on Luxury Marketing
2
TITLE: The Fashion Consumer's Attitude When Confronted With Communication Actions of Social Causes and Their Influence on the Purchase Decision
AUTHORS: Sara Rodrigues Pimenta; André Whiteman Catarino; Manuel José Serra da Fonseca; Bruno Barbosa Sousa;
PUBLISHED: 2024, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Neurosensory and Neuromarketing Impacts on Consumer Behavior
AUTHORS: Sara Rodrigues Pimenta; André Whiteman Catarino; Manuel José Serra da Fonseca; Bruno Barbosa Sousa;
PUBLISHED: 2024, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Neurosensory and Neuromarketing Impacts on Consumer Behavior
3
TITLE: Implementation and development of IPVC's equality plan in association with its management system
AUTHORS: Ferreira Oliveira, AT; Rodrigues, AS ; Rodrigues, P; Amorim, M; Gonçalves, T; Fonseca, M; Barros, M; Calvinho, S; Simões, S; Barros, M; Silva, P; Patrocínio, F; Carones, C; Rodrigues, S ;
PUBLISHED: 2022, SOURCE: 5th International Conference on Quality Engineering and Management: A Better World with Quality! Quality in the Digital Transformation, ICQEM 2022 in International Conference on Quality Engineering and Management
AUTHORS: Ferreira Oliveira, AT; Rodrigues, AS ; Rodrigues, P; Amorim, M; Gonçalves, T; Fonseca, M; Barros, M; Calvinho, S; Simões, S; Barros, M; Silva, P; Patrocínio, F; Carones, C; Rodrigues, S ;
PUBLISHED: 2022, SOURCE: 5th International Conference on Quality Engineering and Management: A Better World with Quality! Quality in the Digital Transformation, ICQEM 2022 in International Conference on Quality Engineering and Management
INDEXED IN: 
Scopus 
Handle
Scopus Handle4
TITLE: Circular economy, sharing, and sustainability: challenges for the social economy in a territory that wants to become a smart region
AUTHORS: Augusta Pereira; Paula O Fernandes; Manuel Fonseca;
PUBLISHED: 2022
AUTHORS: Augusta Pereira; Paula O Fernandes; Manuel Fonseca;
PUBLISHED: 2022
INDEXED IN: Handle
Handle5
TITLE: Health communication on social media: perceptions and influences
AUTHORS: Paulo R Cardoso; Manuel Fonseca;
PUBLISHED: 2022
AUTHORS: Paulo R Cardoso; Manuel Fonseca;
PUBLISHED: 2022
INDEXED IN: Handle
Handle6
TITLE: The omnichannel strategy in portuguese companies: an overview
AUTHORS: Alves, Silvia; Serra da Fonseca, Manuel Jose; Garcia, Jorge Esparteiro ; de Oliveira, Lia Coelho ; Teixeira, Andreia ;
PUBLISHED: 2021, SOURCE: 16th Iberian Conference on Information Systems and Technologies (CISTI) in PROCEEDINGS OF 2021 16TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI'2021)
AUTHORS: Alves, Silvia; Serra da Fonseca, Manuel Jose; Garcia, Jorge Esparteiro ; de Oliveira, Lia Coelho ; Teixeira, Andreia ;
PUBLISHED: 2021, SOURCE: 16th Iberian Conference on Information Systems and Technologies (CISTI) in PROCEEDINGS OF 2021 16TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI'2021)
7
TITLE: Creative strategy and storytelling in advertising: conceptual systematization and empirical analysis of Brazilian restaurant brands
AUTHORS: Paulo R Cardoso; Manuel Fonseca; Bruna T Pereira;
PUBLISHED: 2021
AUTHORS: Paulo R Cardoso; Manuel Fonseca; Bruna T Pereira;
PUBLISHED: 2021
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Handle8
TITLE: Cultura e turismo: o caso do município de Miranda do Douro. Culture and tourism: the case of Miranda do Douro municipality
AUTHORS: Sylvie J Antão; Paula O Fernandes; Manuel Fonseca;
PUBLISHED: 2021
AUTHORS: Sylvie J Antão; Paula O Fernandes; Manuel Fonseca;
PUBLISHED: 2021
INDEXED IN: Handle
Handle IN MY: 
ORCID
ORCID9
TITLE: Outdoor solutions for the seasonal concentration of tourism demand in northern portugal: an integrated approach based on the gini index
AUTHORS: Paula O Fernandes; Alcina M Nunes; Cláudia M Veloso; Eleonora Santos; Fernanda A Ferreira; Manuel Fonseca;
PUBLISHED: 2020
AUTHORS: Paula O Fernandes; Alcina M Nunes; Cláudia M Veloso; Eleonora Santos; Fernanda A Ferreira; Manuel Fonseca;
PUBLISHED: 2020
INDEXED IN: Handle
Handle IN MY: ORCID
ORCID10
TITLE: Planeamento da vertente estratégica do marketing aplicado ao contexto de uma barbearia
AUTHORS: João F L Sernadela; Paula O Fernandes; Manuel Fonseca;
PUBLISHED: 2020
AUTHORS: João F L Sernadela; Paula O Fernandes; Manuel Fonseca;
PUBLISHED: 2020
INDEXED IN: Handle
Handle