Francisco Guzman
AuthID: R-00J-5GF
1
TITLE: Purpose is the new branding: understanding conscientious purpose-driven marketing and its impact on brand outcomes
AUTHORS: Fernandes, T. ; Guzman, Francisco; Mota, Mafalda;
PUBLISHED: 2024, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 33, ISSUE: 6
AUTHORS: Fernandes, T. ; Guzman, Francisco; Mota, Mafalda;
PUBLISHED: 2024, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 33, ISSUE: 6
2
TITLE: Social media brand engagement in the context of collaborative consumption: the case of AIRBNB
AUTHORS: Bruno Schivinski; Daniela Langaro; Fernandes, T. ; Francisco Guzman;
PUBLISHED: 2020, SOURCE: JOURNAL OF BRAND MANAGEMENT, VOLUME: 27, ISSUE: 6
AUTHORS: Bruno Schivinski; Daniela Langaro; Fernandes, T. ; Francisco Guzman;
PUBLISHED: 2020, SOURCE: JOURNAL OF BRAND MANAGEMENT, VOLUME: 27, ISSUE: 6
