Francisco Guzman
AuthID: R-00J-5GF
1
TITLE: Social media brand engagement in the context of collaborative consumption: the case of AIRBNB
AUTHORS: Bruno Schivinski; Daniela Langaro; Fernandes, T. ; Francisco Guzman;
PUBLISHED: 2020, SOURCE: JOURNAL OF BRAND MANAGEMENT, VOLUME: 27, ISSUE: 6
AUTHORS: Bruno Schivinski; Daniela Langaro; Fernandes, T. ; Francisco Guzman;
PUBLISHED: 2020, SOURCE: JOURNAL OF BRAND MANAGEMENT, VOLUME: 27, ISSUE: 6
