Marco André Ferreira Fernandes
AuthID: R-001-VG4
1
TITLE: Gamification as a platform for brand co-creation experiences
AUTHORS: Helena Nobre; Andre Ferreira;
PUBLISHED: 2017, SOURCE: JOURNAL OF BRAND MANAGEMENT, VOLUME: 24, ISSUE: 4
AUTHORS: Helena Nobre; Andre Ferreira;
PUBLISHED: 2017, SOURCE: JOURNAL OF BRAND MANAGEMENT, VOLUME: 24, ISSUE: 4
2
TITLE: GAMIFICATION: A NEW PARAGIM OF VALUE CREATION IN MASS MARKET
AUTHORS: Andre Ferreira; Helena Nobre;
PUBLISHED: 2015, SOURCE: 8th Annual Conference of the EuroMed-Academy-of-Business in INNOVATION, ENTREPRENEURSHIP AND SUSTAINABLE VALUE CHAIN IN A DYNAMIC ENVIRONMENT
AUTHORS: Andre Ferreira; Helena Nobre;
PUBLISHED: 2015, SOURCE: 8th Annual Conference of the EuroMed-Academy-of-Business in INNOVATION, ENTREPRENEURSHIP AND SUSTAINABLE VALUE CHAIN IN A DYNAMIC ENVIRONMENT
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