Marcia M. Herter


AuthID: R-00K-AHF

Publications Awaiting Confirmation

1
TITLE: Does crowdsourcing necessarily lead to brand engagement? The role of crowdsourcing cues and relationship norms on customer-brand relationships
AUTHORS: Herter, Marcia Maurer; Shuqair, Saleh; Pinto, Diego Costa; Mattila, Anna S.; Pontin, Paola Zandonai;
PUBLISHED: 2023, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT
INDEXED IN: Scopus WOS
2
TITLE: A meta-analysis on the psychological and behavioral consequences of nostalgia: The moderating roles of nostalgia activators, culture, and individual characteristics  Full Text
AUTHORS: Santini, Fernando de Oliveira; Lim, Weng Marc; Ladeira, Wagner J. J.; Pinto, Diego Costa; Herter, Marcia M.; Rasul, Tareq;
PUBLISHED: 2023, SOURCE: PSYCHOLOGY & MARKETING
INDEXED IN: Scopus WOS
3
TITLE: Thinking Skills Don't Protect Service Workers from Replacement by Artificial Intelligence
AUTHORS: Vorobeva, Darina; El Fassi, Yasmina; Costa Pinto, Diego; Hildebrand, Diego; Herter, Marcia M.; Mattila, Anna S.;
PUBLISHED: 2022, SOURCE: JOURNAL OF SERVICE RESEARCH
INDEXED IN: Scopus WOS
4
TITLE: Using mindsets to boost health: how construal level and goal pursuit shape health message effectiveness on cessation behaviors
AUTHORS: Herter, Marcia Maurer; Borges, Adilson; Pinto, Diego Costa; Ferreira, Mario Boto; Mattila, Anna S.;
PUBLISHED: 2022, SOURCE: EUROPEAN JOURNAL OF MARKETING
INDEXED IN: Scopus WOS

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