Marcia M. Herter
AuthID: R-00K-AHF
1
TITLE: Does crowdsourcing necessarily lead to brand engagement? The role of crowdsourcing cues and relationship norms on customer-brand relationships
AUTHORS: Herter, Marcia Maurer; Shuqair, Saleh; Pinto, Diego Costa; Mattila, Anna S.; Pontin, Paola Zandonai;
PUBLISHED: 2023, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT
AUTHORS: Herter, Marcia Maurer; Shuqair, Saleh; Pinto, Diego Costa; Mattila, Anna S.; Pontin, Paola Zandonai;
PUBLISHED: 2023, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT
INDEXED IN: 
Scopus 
WOS
Scopus WOS2
TITLE: A meta-analysis on the psychological and behavioral consequences of nostalgia: The moderating roles of nostalgia activators, culture, and individual characteristics Full Text
AUTHORS: Santini, Fernando de Oliveira; Lim, Weng Marc; Ladeira, Wagner J. J.; Pinto, Diego Costa; Herter, Marcia M.; Rasul, Tareq;
PUBLISHED: 2023, SOURCE: PSYCHOLOGY & MARKETING
AUTHORS: Santini, Fernando de Oliveira; Lim, Weng Marc; Ladeira, Wagner J. J.; Pinto, Diego Costa; Herter, Marcia M.; Rasul, Tareq;
PUBLISHED: 2023, SOURCE: PSYCHOLOGY & MARKETING
INDEXED IN: Scopus WOS
Scopus WOS3
TITLE: Thinking Skills Don't Protect Service Workers from Replacement by Artificial Intelligence
AUTHORS: Vorobeva, Darina; El Fassi, Yasmina; Costa Pinto, Diego; Hildebrand, Diego; Herter, Marcia M.; Mattila, Anna S.;
PUBLISHED: 2022, SOURCE: JOURNAL OF SERVICE RESEARCH
AUTHORS: Vorobeva, Darina; El Fassi, Yasmina; Costa Pinto, Diego; Hildebrand, Diego; Herter, Marcia M.; Mattila, Anna S.;
PUBLISHED: 2022, SOURCE: JOURNAL OF SERVICE RESEARCH
INDEXED IN: Scopus WOS
Scopus WOS